A new home for scholarships

 

We knew that a big slice of all search traffic to the University websites came via scholarship inquiries, but we weren't collecting leads through our existing site. User needs testing further revealed that most students didn’t think there were scholarships available except to extreme high achievers.

Since over 25% of students at Melbourne are eligible for special entry, and there are over 1400 scholarships available, this meant that talented students were missing out on a huge opportunity.

In our new site we went mobile-first, with user led design, showcasing the support we offer to students with a wide variety of interests and needs.

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